Ethels Chocolate Lounges Assignment Example | Topics and Well Written Essays - 250 words - 13

Ethels Chocolate Lounges - Assignment ExampleThe product line of gourmet chocolate comes at an expensive price to compete with multinationals in the industry such(prenominal) as Starbucks. Ethels Chocolate Lounge relies on limited decision making to influence the clients. Clients that engage in limited decision-making have a depressed level of involvement and do not engage in searching for alternative products and brands. The search for same items will base the decision on similar ingredients when items are on sale or a prior experience on some of the item the consumer needed to purchase. Mars Corporation focuses on benefit routine response behavior frequent purchases by consumers exhibits routine response behavior.Some of the factors that can motivate the consumers to make a purchase at Ethels Chocolate include an advertisement with a desirable destination. A specific culture will move to various styles of chocolates to enjoy the taste-making of Ethels Chocolate. Some of the men tal factors that suit the consumers needs include beliefs, perception, and attitudes. An upscale modern style will match with the popular culture of classy feel. The store has a modern odour with an appeal of relaxing ambiance that encourages socialization to extend lounging.